Seven of Studio Movie Grill’s shuttered locations are in California, where Governor Gavin Newsom hasn’t said anything about lifting the ban on movie theaters opening.įounder and CEO Brian Schultz told Variety that patrons in the Golden State are well aware of the risks: “Our California guests remain the most vocal about the safety of returning to Studio Movie with our protocols,” he added.īut Schultz is optimistic that business is rebounding, and he said sales are increasing 3% to 5% each week. Smaller chains are facing numerous challenges, from the recent Universal VOD announcement to customers reluctant to return to movie theaters while COVID-19 numbers are still high, though starting to decline in some areas. Theaters in Los Angeles, New York and many other locations have not yet been given an approved reopening date by their health departments. The three biggest chains - AMC, Regal and Cinemark with nearly 1,500 locations - have announced they will reopen during mid to late August. With the COVID-19 pandemic in its fifth month, the North American moviegoing business as a whole is operating at less than 20% capacity.

Moviegoers can still order an Alright, Alright, Alright Old Fashioned featuring Matthew McConaughey’s Wild Turkey Longbranch Bourbon - but they’re asked to wear masks when they’re not sipping cocktails or munching on snacks in the theater, and also wear them in restrooms and lobbies.

The lounge booth areas are socially distanced with every other booth ‘closed’ right now with health and safety signage indicating as such.” “We have very large spacious lounges with significant booth seating and bar seating. “Bar stools are completely removed for now, in the area directly at the bar to ensure social distancing,” explained marketing chief Tonya Mangels.

Duluth movie studio grill